Visa: Paywave Takeaway
Agency: BBDO Moscow Role: Concept, Digital Strategy
A interactive billboard takeover where consumers with Visa Paywave cards can access products directly from surrounding digital billboards with a simple wave of their hand.
Swiping VIsaPayWave card on reader opens compartment big enough to fit hand or arm.
person’s arm is digitally projected onto large billboard in distance in real time. NOTE: as people reach arms in they can feel elements of environments like typography and products.
inside compartment is the actual product from large billboard creating an illusion that the product is grabbed off billboard and pulled out through PayWave kiosk.