Agency: BBDO Moscow Role: Concept, Creative Direction, Art Direction
The Twix founders and their rivalry are well known globally but we got to create a unique limited edition white chocolate campaign for the Russian market. It went so well Germany and Poland asked to run our campaign. It was also the first time a Mars Product campaign created in Russia was bought globally.
Copy reads "Limited Edition Twix White Chocolate"
For a one day activation on March 8th (Russia's version of Valentine's Day) fans were able to send limited edition Twix boxes directly to their loved ones. The couriers were dressed in old victorian suits and riding huge penny farthing bikes all over Moscow.
Hidden links to twitter embedded in youtube videos enabled fans to request this unique courier service during one of the most celebrated holidays in Russia.
After hundreds of requests we sent out 50 Twix White Chocolate boxes.