the one show
Agency: BooneOakley Role: Concept, Art Direction, Design
Web Video: The Ones, an all-powerful underground society that controls the worlds of advertising, design and interactive. Part Skull and Bones. Part Freemasons. Part Animal House. The invitation portion of the campaign is a conspiracy-style expose. While at the festival itself, visitors are welcomed into The Ones. Components include print, direct mail, event materials and environmental graphics.
Poster and Invite
Poster Detail
The One's Design Logo
The One's Advertising Logo
The One's Interactive Logo