m&m's: Vote your favorite character
Agency: BBDO Moscow Role: Concept, Creative Direction, Design Recognition: 2015 Global Silver Effie
Website and logo.
social posts
Activation
To build up anticipation of the the event we created a lifesize outdoor website and interactive cursor that could be rolled over characters and clicked for instant candy packs given away by guerrilla promo team
Schematic of lifesize interactive cursor
Social Prizes
Custom downloadable Screen savers for entering vote. Each character is holding sign that reads "Vote for Red" and "Vote for Yellow"